Job description

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Purpose of the job

To lead the Marketing Department of SADAFCO with a strong focus on the Dairy category, driving brand growth, building equity, and delivering sustainable profitable growth.

The role is responsible for shaping and executing a consumer-led marketing strategy, developing and managing the Marketing Plan and Budget, and leading innovation and portfolio expansion across dairy segments (including fresh and long-life/UHT products).

Key Accountabilities:

1. Brand Equity Creation / Value Creation.

• Drive continuous improvement in brand equity and strengthen the value proposition of SADAFCO's dairy brands.
• Track and analyze consumer KPIs to ensure consistent brand growth and relevance.

2. Manpower Planning and Leadership.

• Assess and optimize the marketing organization structure in alignment with business needs.
• Build and lead a high-performing team in collaboration with OD.

3. Consumer Need Segment Planning

• Develop and implement consumer-led segment strategies to drive sustainable and profitable growth.
• Identify growth opportunities within dairy segments.

4. Consumer Insights

• Lead the generation and application of deep consumer insights through research and data analytics.
• Translate insights into actionable strategies and value-adding concepts.

5. Advertising and Promotions

• Develop and execute effective, insight-driven advertising and promotional strategies.
• Monitor A&P investments, ensuring strong ROI and alignment with brand objectives.
• Take corrective actions when needed to optimize performance.

6. Product Innovation / NPD

• Lead innovation planning across dairy categories, identifying opportunities based on consumer needs, market trends, and competitive landscape.
• Drive end-to-end product development (renovation & innovation).
• Assign and lead cross-functional teams to deliver successful product launches.

7. Forecasting:

• Ensure accurate and reliable sales forecasting through close alignment with Supply Chain and Sales.
• Drive effective demand planning across categories.

8. Pricing

• Define and review pricing strategies in collaboration with Sales and Trade Marketing.
• Ensure optimal balance between competitiveness and profitability.

9. Tail Management

• Identify underperforming SKUs and lead corrective or exit strategies in alignment with senior leadership.
• Optimize portfolio efficiency and profitability

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Skills

Job Requirements

Minimum 10 years of marketing experience within the Dairy industry, with strong exposure to yogurt categories (fresh or long-life/UHT) - this is a critical requirement.

·       Proven experience in multinational FMCG environments.

·       Bachelor's degree in Business, Marketing, or related field (Master's preferred).

·       Strong experience in data analysis, market trends, and consumer behavior interpretation.

·       Proven ability to develop brand communication strategies and select appropriate media channels.

·       Ability to translate business and marketing plans into accurate sales forecasts in collaboration with Sales & Trade Marketing.

·       Fluent in English (Arabic is a plus)