Job description

As a Marketing Manager, you will be responsible for preparing and executing the annual marketing plan and strategy while monitoring its objectives. You will manage marketing and advertising campaigns across digital and traditional channels, develop the brand identity and image, and conduct market research to analyze competitors and customer behavior.

Your role includes creating marketing strategies to attract new customers and retain existing ones, managing social media accounts and marketing content, and overseeing agencies and vendors as needed. You will analyze campaign performance and measure return on marketing investment, preparing periodic reports for senior management that include results, insights, and recommendations.

Additionally, you will manage the marketing budget, track expenditures, and ensure efficient spending. Coordination with various departments and customer service is essential to achieve shared goals. You will supervise the marketing team, delegate tasks, and monitor performance while seeking new marketing opportunities and partnerships to contribute to the growth of the organization.

Ensuring compliance with all marketing materials and policies is crucial, and you will also handle any other tasks related to the position as assigned by senior management.

Skills

* Bachelor's degree in Marketing or Business Administration or a related field.

* Relevant work experience in marketing, preferably with supervisory and managerial experience.

* Experience in digital marketing and managing advertising campaigns and social media platforms.

* Strong analytical skills for data analysis, report preparation, and performance metrics measurement.

* Proficiency in Microsoft Office and marketing and digital analysis tools.

* Excellent leadership, planning, and organizational skills to manage a team effectively.

* Ability to manage budgets and marketing campaigns while achieving desired results.