About SiFi

SiFi is a Saudi fintech company dedicated to simplifying financial operations for organizations. The company provides solutions for issuing corporate cards with real-time controls, managing expenses, and automating financial workflows. SiFi's platform supports modern financial operations for organizations across the region, with ongoing expansion in cards, payments, and AI-driven financial management tools. The team culture emphasizes ownership and a fast-paced environment.

The Role of Growth Product Manager

SiFi is seeking a Growth Product Manager to join its product team. This full-time, remote position, based in Saudi Arabia, reports directly to the Director of Product. The role involves comprehensive ownership of growth-critical product surfaces, from customer discovery and onboarding to managing rewards, subscriptions, and expanding usage over time. It requires a combination of customer empathy, strategic thinking, and execution rigor, involving close collaboration with engineering, design, data & AI, compliance, and marketing teams. The Growth Product Manager will also work with leadership on strategic initiatives that influence SiFi's trajectory.

Key Responsibilities

• Build AI-powered applications to assist growth workflows across the company, such as self-serve landing page prototypes, autonomous agents for paid ad experiments, and LLM copilots for sales collateral.
• Drive product-led growth by designing and shipping features, workflows, and freemium models to increase renewals, referrals, expansion revenue, and Net Promoter Score (NPS).
• Define and track key product metrics and KPIs to measure success, using data to guide product decisions and continuously optimize features.
• Lead cross-functional squads to deliver high-quality product features and growth initiatives, collaborating with engineering, design, marketing, and business teams to define requirements, ship enhancements, and maximize qualified leads across Go-To-Market channels.
• Facilitate scrum ceremonies, including sprint planning, reviews, and retrospectives, to ensure effective collaboration and continuous improvement.
• Combine business, product, and technical acumen to build customer-facing products (*, improved application user flows) and internal tools (*, sales automation) that drive business value.
• Design and execute structured experiments (A/B tests, feature flags, pilots) with clear hypotheses and success criteria, sharing learnings across the organization.
• Create and maintain a product roadmap based on customer needs and business priorities, owning execution from concept to launch.
• Conduct customer interviews, surveys, and usability testing to gather insights, analyzing product usage data and metrics to identify areas for improvement.
• Manage and mentor other Product Managers across squads where needed, providing guidance and support for effective collaboration and delivery.
• Contribute to documentation of key aspects of the product development lifecycle, such as best practices in user research and product discovery.
• Engage with key partners, including reward redemption partners, payment processors, and other fintech companies, to identify and pursue opportunities for integration, collaboration, and growth.
• Design and ship growth tools and entry-point experiences that capture demand, qualify leads, and reduce friction from first touch to product activation.
• Foster a culture of innovation, experimentation, and continuous improvement within the product team.
• Stay current on AI tooling, growth tactics, and the competitive landscape to continuously enhance SiFi's offerings.
• Ensure product decisions align with compliance, SAMA requirements, and SiFi’s strategic goals.
• Adhere to company values.

Candidate Profile and Experience

• 5-10 years of experience in product management, with a focus on growth initiatives.
• Demonstrated ability to combine customer empathy, strategic thinking, and execution rigor in product development.
• Proven track record in defining and tracking key product metrics and KPIs to drive data-informed decisions.
• Experience leading cross-functional teams and facilitating scrum ceremonies.
• Strong analytical skills for designing and interpreting experiments (A/B tests, feature flags).
• Ability to engage with external partners and ensure product compliance with regulatory requirements.

Work Setting

This is a full-time, remote position within SiFi, based in Saudi Arabia. The role requires extensive collaboration with various internal teams, including engineering, design, data & AI, compliance, and marketing. The Growth Product Manager will operate in an environment that values ownership and a rapid pace of development.

Commitment to Growth

SiFi is seeking a dedicated professional to contribute to its mission of simplifying finance and driving product-led growth in the fintech sector.