Job description

1- A marketing plan must be developed and executed to align with the company's objectives and strategic directions.

2- Management of the company's marketing campaigns across digital and traditional channels, ensuring effective communication and tracking results.

3- Development of the company's marketing identity, ensuring message and content consistency across all channels.

4- Market study and analysis of competitors and target customers, identifying suitable marketing opportunities.

5- Supervision of social media account management, advertising content, and marketing publications.

6- Preparation and execution of marketing campaigns to support the company's services in landscaping, agriculture, irrigation, operations and maintenance, and projects, among others.

7- Visiting existing and new projects to understand their marketing needs and promote the company's products and services to support sales and expansion opportunities.

8- Researching and gathering competitor pricing, analyzing and comparing it to support marketing and business decisions for the company.

9- Coordination with sales and business development to support customer acquisition and increase business opportunities.

10- Preparation of marketing and informational materials such as profiles, presentations, catalogs, and advertising content.

11- Management of relationships with marketing service providers such as design, development, advertising, and printing companies.

12- Monitoring the performance of marketing campaigns, analyzing results, and submitting periodic reports to senior management.

13- Management of the marketing budget and ensuring its effective use to achieve the best possible return.

14- Innovation of new marketing ideas and initiatives that enhance the company's presence and reputation in the market.

15- Organizing the company's participation in exhibitions, events, and marketing visits as needed.

16- Monitoring updates to the company's website and digital platforms in coordination with relevant departments.

17- Compliance with company policies and procedures and maintaining the company's professional image before clients and external parties.

Skills

Proficiency in using Microsoft Office, campaign management software and digital platforms, and marketing data analysis, with preference for knowledge of Google Analytics, Meta Ads, LinkedIn Ads, and basic design software such as Canva or Adobe.

Ability to prepare and execute marketing plans, manage digital and traditional campaigns, lead the marketing team, analyze the market and competitors, prepare reports, and coordinate with sales and business development departments to support company growth.