Regional Sales Manager (FMCG) – Abha, KSA
MT / TT / FS / WH | Exclusive role managed by e Magine Solutions DMCC
An established FMCG business is appointing a Regional Sales Manager to lead growth across Abha and the wider region, taking full ownership of sales performance, distribution effectiveness, and team execution across Modern Trade, Traditional Trade, Food Service and Wholesale. This is a confidential, exclusive search being managed by e Magine Solutions DMCC. You’ll be responsible for building a commercially sharp regional plan and turning it into results on the ground: stronger route-to-market, tighter coverage, better visibility on pricing and competitor movement, and consistent delivery against volume, value, and profitability targets. You’ll lead and coach a field sales structure (Sales Supervisors / Sales Executives), setting clear KPIs, running a disciplined cadence of daily/weekly/monthly performance reviews, and ensuring the team understands exactly how targets are tracked and how incentives are calculated. This role suits someone who understands FMCG fundamentals end-to-end: distributor management, channel strategy, customer relationship management, promotional execution, trade terms, sell-in/sell-out, and the operational realities that sit behind great sales numbers (logistics, stock availability, finance controls, and cross-functional alignment). You’ll work closely with internal stakeholders across Trade Marketing, Logistics, Finance, Sales Excellence and HR to keep execution clean and performance predictable. What we’re looking for3+ years’ experience as an Area Sales Manager (or similar) within FMCG / consumer goods / food & beverage Strong exposure across MT / TT / FS / WH, with real distributor and route-to-market leadership Confident commercial judgement with strong negotiation, problem-solving, and stakeholder management skills Comfortable in data-led selling: forecasting, regression-style analysis, cannibalization, and performance tracking Advanced Microsoft Office skills and a strong reporting rhythm (weekly/monthly) ERP familiarity Arabic speaker with good English Bachelor’s degree (Business, or related) Commodity frozen category experience is a plus Location Abha, Saudi Arabia