We are seeking a dynamic and results-driven Marketing Specialist to join our team in the motor vehicle passenger transport industry. This role is pivotal in enhancing our brand presence and driving customer engagement through innovative marketing strategies. The ideal candidate will have a strong understanding of digital marketing, market research, and campaign management. You will collaborate with cross-functional teams to develop and implement marketing initiatives that align with our business objectives. Your creativity and analytical skills will help us reach new customers while retaining our existing ones.

Responsibilities:

1. Develop and execute comprehensive marketing strategies to promote our services and increase market share.
2. Conduct market research and analyze consumer behavior to identify trends and opportunities for growth.
3. Manage and optimize digital marketing campaigns across various platforms, including social media, email, and search engines.
4. Collaborate with the sales team to create promotional materials and sales tools that effectively communicate our value proposition.
5. Monitor and report on the performance of marketing campaigns, adjusting strategies as needed to meet KPIs.
6. Organize and participate in promotional events and trade shows to enhance brand visibility.
7. Develop engaging content for our website, blog, and social media channels to attract and retain customers.
8. Build and maintain relationships with key stakeholders, including media and industry partners.
9. Stay updated on industry trends and competitor activities to ensure our marketing strategies remain competitive.

Preferred Candidate:

1. Proven experience in marketing, preferably within the transport or automotive industry.
2. Strong analytical skills with the ability to interpret data and make data-driven decisions.
3. Excellent communication and interpersonal skills to collaborate effectively with diverse teams.
4. Creative thinker with a passion for developing innovative marketing solutions.
5. Detail-oriented and organized, with strong project management abilities.
6. Ability to work independently and as part of a team in a fast-paced environment.
7. Familiarity with digital marketing tools and platforms, such as Google Analytics, SEO, and social media advertising.
8. Strong understanding of branding and customer engagement strategies.
9. Bachelor's degree in Marketing, Business Administration, or a related field is preferred.

Skills

• Digital Marketing: Proficient in utilizing various digital marketing channels, including social media, email marketing, and search engine optimization (SEO) to drive traffic and engagement.
• Market Research: Skilled in conducting market research to gather insights on customer preferences, market trends, and competitive analysis, enabling informed decision-making.
• Content Creation: Ability to create compelling and engaging content that resonates with target audiences, enhancing brand visibility and customer loyalty.
• Data Analysis: Strong analytical skills to interpret marketing data, assess campaign performance, and optimize strategies for better results.
• Project Management: Excellent organizational skills to manage multiple projects simultaneously, ensuring timely delivery and adherence to budget constraints.