The Marketing General Manager plays a crucial role in shaping the marketing strategy and driving the brand's presence in the automotive industry. This position is ideal for an experienced professional with a strong background in marketing and management, particularly within the automotive sector. The successful candidate will lead a team of marketing professionals, develop innovative marketing campaigns, and ensure alignment with the company's overall business objectives. The role requires a strategic thinker who can analyze market trends and consumer behavior to enhance brand visibility and drive sales growth.
Responsibilities:
- Develop and implement comprehensive marketing strategies to increase brand awareness and market share.
- Oversee the marketing budget and ensure effective allocation of resources across various channels.
- Lead and mentor the marketing team to achieve performance targets and foster professional growth.
- Conduct market research to identify emerging trends and consumer preferences in the automotive industry.
- Collaborate with sales and product teams to create integrated marketing campaigns that drive sales.
- Analyze campaign performance metrics and adjust strategies to optimize results.
- Manage relationships with external agencies and vendors to enhance marketing efforts.
- Ensure compliance with legal and ethical standards in all marketing activities.
- Organize promotional events and trade shows to showcase the brand and engage with potential customers.
- Prepare regular reports for senior management on marketing performance and strategic recommendations.
Preferred Candidate:
- Proven experience in a senior marketing role within the automotive industry.
- Strong leadership skills with the ability to inspire and motivate a diverse team.
- Excellent analytical skills and data-driven decision-making capabilities.
- Creative thinker with a passion for innovative marketing solutions.
- Exceptional communication and interpersonal skills.
- Ability to thrive in a fast-paced and dynamic environment.
- Strong understanding of digital marketing and social media strategies.
- Fluency in both Arabic and English is preferred.
- Proficient in using marketing automation tools and CRM systems.
- Strong project management skills with a focus on delivering results.
Skills
- Strategic marketing planning and execution
- Digital marketing and social media expertise
- Data analysis and market research proficiency
- Budget management and resource allocation
- Team leadership and development
- Strong communication and presentation skills
- Project management and organizational skills
- Customer relationship management (CRM) knowledge