Sales Executive — Wholesale Flowers

Company:

District Flowers

Location:

Riyadh, Saudi Arabia

Schedule:

Must be available to work evening shifts on weekends as part of the agreed work schedule.

About the Role

District Flowers is looking for a proactive, commercially driven sales professional who can find customers, create opportunities, and close profitable orders.

Your primary responsibility will be generating revenue through outbound prospecting, cold calling, structured follow-up, and activating our existing customer database. You will develop B2B accounts and larger B2C opportunities across wholesale flowers, occasions, and gifting.

You will own the sales process from first contact through confirmed order and repeat business, using our CRM to manage opportunities, register customers, and build custom orders. Success requires initiative, confident communication, disciplined follow-up, and close coordination with the team.

Key Responsibilities

Outbound Sales and Lead Generation

• Identify and approach potential customers, including flower shops, gifting businesses, event planners, corporate buyers, and hospitality accounts.
• Make cold calls, send targeted WhatsApp messages, and conduct sales visits to generate qualified opportunities.
• Reach decision-makers, understand purchasing needs, and present relevant products and services.
• Use our customer database and order history to reactivate dormant customers and identify repeat-purchase opportunities.
• Proactively develop larger B2C orders for private occasions, gatherings, and gifting.

Sales Conversion and Account Development

• Manage opportunities from qualification through quotation, negotiation, and closing.
• Establish customer requirements, quantities, budgets, and delivery timelines.
• Prepare accurate quotations and build custom orders through District’s sales platform.
• Handle objections and negotiate within approved pricing, discount, and commercial terms.
• Secure order confirmation and payment or approved credit arrangements.
• Register B2B and B2C customers and convert registrations into active purchasing relationships.
• Grow customer accounts through timely follow-up, relevant recommendations, and seasonal planning.

CRM and Pipeline Management

• Maintain accurate customer profiles and sales records.
• Document outreach, conversations, quotations, objections, and agreed next steps.
• Keep opportunity stages, expected order values, and anticipated closing dates current.
• Ensure every active opportunity has a clear next action and scheduled follow-up.
• Use customer lists, filters, and purchase history to prioritize outreach.
• Report on pipeline progress, sales results, and reasons for lost opportunities.

Product Availability and Sourcing

• Stay informed about available stock, incoming shipments, product varieties, and pricing.
• Coordinate with the purchasing lead and contact approved wholesalers when internal stock is insufficient.
• Confirm product availability, quality, cost, and lead times, obtaining approval before making purchasing commitments.
• Recommend suitable alternatives that meet customer requirements and protect profitability.
• Confirm sourcing and fulfilment arrangements before making promises to customers.