Job Purpose:Own and lead the Aston Martin brand experience agenda in KSA by setting the experience strategy, planning and governing luxury customer touchpoints, and ensuring disciplined execution across showroom, events, partnerships, and ownership journeys to protect brand positioning and drive customer loyalty and commercial value.
Key Accountabilities:Brand Experience strategy Define and drive KSA brand experience strategy aligned with OEM direction and luxury market positioning. Translate global brand standards into localized experience frameworks and operating models. Advise GM on experience investments, positioning risks, and enhancement priorities. Planning & Experience roadmap:Own annual brand experience, engagement, and experiential marketing plan and calendar. Set program priorities, budgets, and resource plans tied to brand and commercial outcomes. Govern execution roadmap and adjust plans based on performance insights. Customer Journey ownership Architect and standardize the end-to-end luxury customer and ownership journey. Establish VIP, bespoke, and personalization experience models and delivery rituals. Eliminate journey gaps across pre-sales, sales, delivery, and ownership stages. Showroom & network experience governance: Lead implementation of showroom and frontline luxury experience standards. Govern hospitality, service etiquette, and brand presentation protocols. Audit compliance and enforce corrective actions across locations. Customer engagement & retention:Drive owner engagement and loyalty programs for high-value clients. Oversee premium relationship handling and critical experience escalations. Improve satisfaction, retention, and referral outcomes. Experimental program & partnership Lead exclusive launches, private previews, track events, and owner experiences. Build luxury ecosystem partnerships to extend brand reach and desirability. Control agency and vendor execution quality and brand alignment. OEM & Stakeholder alignment Act as primary interface with Aston Martin principal on experience standards and programs. Lead principal audits, compliance readiness, and reporting. Align sales, after-sales, and marketing teams to deliver unified luxury experience. Performance and control Define and monitor brand experience KPIs and dashboards. Report performance and improvement actions to GM Luxury Vehicles. Control approved experience budgets and ROI. Policies, Systems, Processes, Procedures, Standards and Reports Direct the development of Brand experience policies, systems, processes, and procedures to ensure the consistent application and ease of operations for subordinates.
Qualifications, Experiences & Skills:Minimum Qualifications:University degree, preferably in Marketing, Brand management or business administration Minimum Experience:8 - 10 years of relevant experience Language Requirements:Arabic: Advanced English: Advanced