We are seeking an experienced and strategic Marketing Manager to join our client's international marketing team. In this role, you will be responsible for developing and executing marketing strategies across Saudi Arabia market, driving sustainable brand growth, and leading cross-functional initiatives from insight generation to product commercialization.
Qualifications
Bachelor's degree in Business Administration, Marketing, or a related field. Minimum 8 years of marketing experience, including at least 5 years within the FMCG industry. Proven experience in brand/marketing management for Saudi market. Strong strategic thinking, analytical and commercial acumen. Experience managing brand budgets and P&L. Hands-on experience with new product development, pricing strategies, and integrated marketing campaigns. Excellent stakeholder management and project coordination skills. Advanced proficiency in English and Arabic.
Key Responsibilities
Develop and execute annual marketing plans aligned with brand objectives and business goals. Analyze consumer insights, market trends, and competitive landscapes to identify growth opportunities. Lead new product development processes by collaborating with internal stakeholders and external partners. Manage marketing budgets effectively while ensuring maximum return on investment. Monitor brand P&L performance and identify actions to improve profitability. Define pricing strategies for international markets based on profitability targets and competitive dynamics. Prepare, analyze, and interpret brand performance reports, translating insights into actionable business plans. Plan and manage ATL & BTL marketing activities in collaboration with external agencies, ensuring timely and effective execution. Build strong relationships with international distributors, conduct business reviews, and identify market needs. Develop and oversee media strategies, ensuring campaigns are optimized and deliver expected results.