About Reckitt

Reckitt is a global leader in hygiene, health, and nutrition brands, committed to protecting, healing, and nurturing in the pursuit of a cleaner, healthier world. Our global team is united by this purpose, striving to make access to high-quality hygiene, wellness, and nourishment a right for all. The Sales teams are integral to delivering Reckitt's mission by building shared success with customers and ensuring product availability in-stores and online. We operate in a dynamic, fast-paced environment, focused on achieving outperformance across all channels within highly competitive categories.

The Role: Trade Activation Manager Household Care

Reckitt is seeking a Trade Activation Manager Household Care to join our team in Jeddah, Makkah, Saudi Arabia. This full-time position involves leading the creation of impactful strategies to boost sales and market presence for our household care brands. The manager will ensure our leading brands achieve prominence in stores, engaging customers and driving demand. Expertise with the 4Ps will be crucial in developing innovative category strategies that embody the brand vision within marketplaces. This role will adhere to the stipulated Saudization directives by the labor authorities.

Key Responsibilities

• Collaborate with sales and marketing teams to implement go-to-market plans, product launches, in-store executions, and promotional activities.
• Utilize commercial and marketing data to inform decisions and construct compelling sales narratives, enhancing brand engagement and customer plans.
• Prepare monthly and quarterly Category-Channel files and Promotion consumption files for analyzing Category growth, and analyze Category-sales forecasts against actual numbers for regular and promotion stocks.
• Communicate and ensure the timely execution of all central and local promotions across Gulf markets by coordinating with the brand team, supply chain, and logistics.
• Analyze Market Share by Sales Channels (Modern and General Trade) using Ac Nielsen data and EPOS to identify distribution gaps in respective channels and analyze competition.
• Understand Presence and Placement guidelines for the overall category and develop Planograms at a store/channel level.
• Provide support in Demand Planning streams for upcoming months, aligning with liquidation plans for each region/channel. Manage SKU rationalization and Baseline reviews with control on overstocks, residuals, and SLOBS.
• Define and deploy channel activation programs based on identified Physical Availability KPI targets.
• Monitor and track POSM spend, providing suggestive actions for optimizing expenditures. Raise purchase orders and track payments.

Qualifications and Experience

• Bachelor’s degree from a recognized university, ideally in a business-related subject.
• Minimum of 3 years of FMCG experience in Sales, Trade Marketing, Marketing, Operations, or Key Account Management.
• Strong understanding of the criticality of 4P planning and performance.
• Proven ability to effectively monitor Activation and Deployment plans, report variances, and suggest corrective actions.
• Experience in tracking Big Bet deliverables, in-store executions, and monitoring their impact on overall brands/segments (IMS, Shares, Sell out).
• Capability to conduct market visits and retail audits to understand market conditions, brand positioning, competitor activity, identify issues and opportunities, and suggest merchandising equipment.

Benefits and Rewards

Reckitt offers a comprehensive package designed to support employee growth and well-being:

• Support for career progression and individual success.
• Investment in well-being through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally.
• A range of other benefits in line with the local market.
• Opportunity to save and share in Reckitt's potential future successes through global share plans.
• Short-term incentives for eligible roles to recognize, appreciate, and reward work for delivering outstanding results.
• Rewards structured in line with Reckitt's pay-for-performance philosophy.

Application Information

We invite qualified candidates to apply for this full-time position. Salary details will be discussed during the interview process.