About Unifonic

Unifonic is an AI-native customer experience platform purpose-built for emerging markets. With over 25 years of conversational AI research and development, the company serves more than 5,000 enterprises across the MENA region. Unifonic is recognized as a Great Place to Work® and is pioneering sovereign, agentic AI through its Agentic Studio platform.

The Role of Brand & Content Manager

Unifonic is seeking a Brand & Content Manager to join its team in Riyadh, Riyadh Province. This full-time role is responsible for shaping how the market understands and experiences Unifonic. The manager will lead the execution of the company’s brand strategy, creative development, content programs, public relations initiatives, and thought leadership efforts, ensuring a consistent and compelling brand presence across all channels. This position involves close collaboration with Marketing, Product Marketing, Growth, and Operations teams to translate business priorities into impactful campaigns and strategic storytelling. The role also contributes to measurement and reporting efforts to evaluate the impact of brand and content initiatives on overall business performance.

Key Responsibilities

• Manage and evolve Unifonic's visual identity and brand guidelines, ensuring consistent application across all customer and market touchpoints.
• Oversee the development of creative assets for digital platforms, events, campaigns, social media, web, and sales enablement materials.
• Build efficient creative workflows and processes to enable high-quality, on-brand execution at scale.
• Manage relationships with creative agencies, freelancers, and production partners.
• Collaborate with internal stakeholders to translate business objectives into compelling creative solutions.
• Support and execute the company's editorial strategy, messaging, and content initiatives.
• Develop and manage content calendars across owned, earned, and executive channels.
• Create and coordinate thought leadership programs, executive communications, customer stories, and campaign content.
• Partner with PR agencies and media contacts to secure relevant media coverage and speaking opportunities.
• Ensure content aligns with business priorities, audience needs, and brand positioning.
• Support relationships with industry analysts, research firms, and key market influencers.
• Coordinate analyst briefings, report submissions, and information requests.
• Assist in driving participation in relevant analyst programs and industry evaluations.
• Monitor analyst insights and market trends to inform content and positioning strategies.
• Partner with Marketing Operations to track brand and content performance metrics.
• Help maintain campaign reporting and attribution frameworks that connect marketing activities to business outcomes.
• Monitor key performance indicators and provide actionable recommendations for optimization.
• Contribute to marketing reporting and performance reviews for leadership stakeholders.

Required Qualifications and Experience

• A minimum of 8 years of experience in brand management, creative marketing, content marketing, communications, or related disciplines.
• Experience working within technology, SaaS, platform, or high-growth businesses.
• Strong understanding of brand management, content strategy, and integrated marketing campaigns.
• Excellent writing, storytelling, and communication skills.
• Experience managing creative projects and collaborating with designers, agencies, content creators, and cross-functional teams.
• Familiarity with PR programs, media engagement, and thought leadership initiatives.
• Analytical mindset with the ability to interpret marketing performance data and translate insights into action.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• MENA market experience is preferred.

Work Environment and Company Culture

The Marketing team at Unifonic is a collaborative group dedicated to driving business growth, strengthening brand presence, and enhancing customer engagement. Through strategic planning, integrated campaign execution, and data-driven decision-making, the team delivers impactful initiatives that support revenue objectives and generate market demand. Unifonic fosters a culture that values creativity, collaboration, and innovation, where team members are considered shareholders and contribute to shaping the company's future.

Benefits Offered

• Competitive salary and bonus structure.
• Unifonic share scheme.
• 30 holiday days after the first anniversary.
• Birthday off.
• Opportunity to work remotely for up to 25 days per year.
• Paid leave for new parents.