Summary:CRM Specialist Acts as a point-of-resource to all the other departments in the company relating to the CRM software Generate and interpret the data from the software Work with various teams to improve customer care, sales and marketing based on the CRM numbers and data Grant user access Maintain the integrity of the information stored in the CRMReview the current processes within the company and propose updates to them to align them with the CRM data Ensure the CRM’s accuracy and reliability
Responsibilities:Plan and deliver CRM strategy with a view of retaining existing customers, improving customer experience, increasing repeat visitation, and growing qualified databases. Segment and manage customer data for regions, venues, programs, offers etc. and set up appropriate funnels and campaigns within CRM software that deliver results for the business. Set up marketing automation and establish workflows for data capture, always ensuring data integrity. Delivery of all CRM activities for the business to meet agreed KPIs – including direct calls, mail, SMS marketing, mobile messaging, loyalty program in line with marketing calendars for the brand. Leverage campaign results to run the planning and testing process to continuously drive increased customer interest, conversion, sales, and profitability across segments and channels Customize and pull marketing reports from CRM system on a weekly basis with analysis of trends, successes, and learnings. Set up live dashboards for campaigns Create campaign specific landing pages and webforms on website to support CRM campaigns and capture data. A keen eye for detail to be able to identify issues and to deliver solutions for any CRM issues that arise. Drive continuous improvement of all aspects the CRM system. Monitor trends in the market and via CRM integration and share trends and insights
Required Education:degree in Marketing or equivalent
Required Experience:1 year Min
Required Competencies:Experience of actively using and optimizing CRM techniques including segmentation, campaign planning, implementation and evaluation Good knowledge of HTMLExperience of working with Content and/or Campaign Management Systems Experience with a Marketing Automation tool (Marketo, Salesforce Marketing Cloud, Eloqua, Zoho or similar) Ability to manage multiple projects at the same time Advanced user of Microsoft Office (Excel, Word, Outlook etc) Strong copywriting, design, segmentation, and testing skills in English and Arabic Has Flexibility working shifts.