- Key Responsibilities
Create, manage and optimize paid performance media buying campaigns across all social media and digital channels
Develop strategies and create clear plans to achieve client revenue or customer acquisition goals through paid marketing
Perform data analysis to identify new performance trends and optimization opportunities
Clearly communicate strategy, performance, and campaign recommendations
Work with designers, copywriters, and social media specialists on assets used for paid media campaigns
Building strategies for account expansion on spending and performance
Optimizing campaigns towards lower cost per KPIs and achieving what is promised in media plans is a must
Support the team with weekly updates on the latest trends in the digital marketing field
Submitting weekly reports for campaign performance and KPIs achieved Vs promised
RequirementsBachelor degree related to marketing, business, media, art or related fieldFamiliarity with media-buying, planning, and researchMinimum 3 years of experience in digital media buyingExpert-level knowledge of advertising with at least two years of experience executing (Facebook, YouTube, Twitter, Instagram, Snapchat etc.) campaignsExperience in monitoring and managing campaignsInterest in following advertising and media trendsStrong data analysis skillsExperience in customer support is a plusProficiency in MS OfficeProficiency in EnglishMarket knowledgeCommunication and negotiation skills