About the Company:National Care Company (NCC) is a premier manufacturing firm in Saudi Arabia, dedicated to delivering high-quality cleaning solutions across various sectors. With a workforce of over 5,000, NCC is committed to excellence, innovation, and sustainability, making it a trusted partner in households, industries, and veterinary practices nationwide.
About the Role:The Brand Manager will be responsible for developing and executing brands strategies that enhance the sales, visibility and perception of our products/services, brand image, new products, sales performance. This role will work closely with marketing, sales, supply chain, manufacturing & R&D to ensure alignment and achieve business objectives.
Responsibilities:Design and implement comprehensive brand strategies to increase market presence and drive growth. Establish brand positioning and messaging that resonates with target audiences. Conduct thorough market research to identify trends, customer needs, and competitive landscape. Analyze data to assess brand performance and guide strategic decisions. Plan and execute multi-channel marketing campaigns, including digital, social media, print, BTL and events. Monitor campaign effectiveness and adjust strategies as needed for optimal results. Plan & execute new products/innovation pipeline for 3 years ahead. Work with product development teams to ensure brand alignment in new products. Collaborate with sales teams to develop tools and materials that support brand messaging. Create and enforce brand guidelines to ensure consistency across all platforms and communications. Oversee the creation of marketing materials and ensure adherence to brand standards. Track and report on brand performance metrics, using insights to inform future strategies. Gather and analyze consumer feedback to enhance brand perception and customer loyalty.
Qualifications:Bachelor’s degree in marketing, Business Administration, or a related field; MBA is a plus. Experience: 3-5 years of experience in brand management or marketing roles (preferable FMCG). Proven track record of successful brand strategy development and execution.
Job Specific Skills:Strong analytical skills and experience in data-driven decision-making. Excellent communication, presentation, and interpersonal skills. Proficiency in marketing tools (e.g., Google Analytics, CRM software, social media platforms). Creative problem-solver with strong project management abilities. Communication & Interpersonal. Customer Focused. Research & Analytical Skills. Presentation Skills.