Job description

General Manager - Specialty Coffee / F&B

Location: Riyadh, Saudi Arabia
Employment Type: Full-Time

Job Overview

We are looking for an experienced General Manager to lead the overall business operations and growth of an established specialty coffee and F&B business in Saudi Arabia.

The ideal candidate should have strong experience in the Saudi F&B market, excellent commercial and sales capabilities, and a well-established network across the industry. The role will be responsible for driving business growth, operational performance, profitability, customer experience, and expansion.

Key Responsibilities

• Lead the overall business operations, strategy, and performance.

  
  
  

• Develop and execute business strategies to achieve revenue, profitability, and growth targets.

  
  
  

• Drive sales, business development, partnerships, and market expansion.

  
  
  

• Build and maintain strong relationships with key clients, partners, suppliers, and industry stakeholders.

  
  
  

• Utilize an established Saudi F&B market network to identify and develop new business opportunities.

  
  
  

• Oversee day-to-day operations across stores, teams, and business functions.

  
  
  

• Monitor sales, revenue, costs, profitability, and key business KPIs.

  
  
  

• Lead and develop Store Managers, Operations, Sales, and support teams.

  
  
  

• Ensure consistent brand standards, product quality, customer experience, and operational excellence.

  
  
  

• Identify opportunities for new stores, business channels, partnerships, catering, corporate sales, and other revenue streams.

  
  
  

• Analyze market trends, customer preferences, and competitor activities to identify growth opportunities.

  
  
  

• Work closely with Finance, Marketing, HR, Supply Chain, and Operations teams to achieve business objectives.

  
  
  

• Manage budgets, forecasts, resources, and overall P&L performance.

  
  
  

• Lead negotiations with key clients, landlords, suppliers, and strategic partners.

  
  
  

• Ensure compliance with Saudi regulations, food safety standards, and company policies.

  
  
  

• Represent the business in industry events, meetings, networking activities, and strategic partnerships.

  
  
  

• Provide regular business performance reports and recommendations to senior management.

  
  
  

Requirements

• Bachelor's degree in Business Administration, Hospitality, F&B Management, or a related field.

  
  
  

• 10+ years of experience in F&B, preferably specialty coffee or café businesses.

  
  
  

• Strong Saudi Arabia F&B market experience is mandatory/preferred.

  
  
  

• Proven experience in a General Manager, Operations Director, Commercial Director, or senior F&B leadership role.

  
  
  

• Strong background in sales, business development, and commercial growth.

  
  
  

• Well-established network within the Saudi F&B, coffee, hospitality, and retail market.

  
  
  

• Proven experience managing multi-unit F&B operations and large teams.

  
  
  

• Strong understanding of P&L, budgeting, forecasting, cost control, and profitability.

  
  
  

• Experience in business expansion, new store openings, partnerships, and market development.

  
  
  

• Strong leadership, negotiation, communication, and decision-making skills.

  
  
  

• Strong knowledge of the Saudi F&B market, customer trends, and competitive landscape.

  
  
  

• Fluent English is required; Arabic is an advantage.

  
  
  

• Saudi/GCC experience is strongly preferred.

  
  
  

Key Skills

• General Management

  
  
  

• F&B Operations

  
  
  

• Sales & Business Development

  
  
  

• Saudi Market Network

  
  
  

• Specialty Coffee / Café Industry

  
  
  

• P&L & Financial Management

  
  
  

• Business Expansion

  
  
  

• Strategic Partnerships

  
  
  

• Team Leadership

  
  
  

• Multi-Unit Operations

  
  
  

• Commercial Negotiation

  
  
  

• Customer & Brand Management

  
  
  

Ideal Candidate

A commercially driven F&B General Manager with strong Saudi market knowledge, an established industry network, and proven experience in sales, business development, multi-unit operations, and profitability management. Experience with established specialty coffee or leading café brands will be highly valued.

Preferred candidate

Years of experience

1+ years

Degree

Bachelor's degree / higher diploma