Job Description:
We are looking for a Digital Marketing Supervisor to join our digital marketing team. This role involves leading and managing paid advertising campaigns in Saudi Arabia and the GCC markets, with a focus on growth, increasing sales, and maximizing return on ad spend (ROAS).
Responsibilities include:
• Leading and managing paid advertising campaigns in Saudi Arabia and the GCC countries: , Kuwait, Oman, Qatar, and Bahrain.
• Managing campaigns across Google Ads, Meta, Tik Tok, Snapchat, and other digital platforms.
• Efficiently managing and allocating large advertising budgets across countries, platforms, campaigns, and products based on performance and sales opportunities.
• Developing performance marketing strategies to achieve sales and growth targets and maximize ROAS for each market.
• Monitoring daily performance, comparing results across markets, and analyzing conversion rates, cost per share (CPS), and cost per acquisition (CPA) for campaign sales.
• Make decisions to increase sales and reallocate budgets between Saudi Arabia and the GCC countries based on performance, return on advertising spend, and available opportunities. • Develop media plans and budget forecasts, and determine the budgets required to achieve sales targets in each country.
• Analyze product, audience, and ad content performance, and identify opportunities for improvement and expansion.
• Analyze performance using Google Analytics 4, advertising platforms, and measurement tools, and prepare reports and recommendations for management.
• Ensure the readiness and accuracy of tracking tools (tracking, pixels, CAPI, and conversion events) in collaboration with relevant teams.
• Coordinate with e-commerce, content, and design teams to ensure campaign objectives are met.
• Supervise the digital marketing team and monitor the quality of execution and performance.
Requirements:
Extensive experience in performance-based marketing and managing paid campaigns.
Experience managing multi-market marketing campaigns, preferably in Saudi Arabia and the GCC region.
Advanced experience with Google Ads and Meta Ads, preferably on Tik Tok and Snapchat.
Proven experience in managing and optimizing large advertising budgets.
• Strong ability to analyze data and make performance-based budget allocation and scaling decisions. • Advanced understanding of GA4, tracking, attribution, and conversion measurement.
• Experience in e-commerce, preferably in the retail or cosmetics/fragrance sectors.
• Advanced skills in media planning, forecasting, and performance analysis.