About the Role

Wasl Digital is seeking a Marketing & E-commerce Account Executive – Content & Strategy to join our team in Jeddah, Makkah. This full-time role requires 5-10 years of experience and focuses on developing marketing and content strategies for client accounts. It is distinct from a traditional account management position, emphasizing direct involvement in understanding client objectives, developing practical plans, and coordinating execution to achieve measurable results.

Key Responsibilities

• Act as the main point of contact for assigned clients.
• Build strong client relationships and understand their businesses, products, customers, competitors, and commercial objectives.
• Meet regularly with clients to discuss priorities, ideas, campaigns, sales performance, and opportunities.
• Proactively identify marketing and e-commerce opportunities and bring new ideas to clients.
• Translate client business objectives into practical marketing directions and monthly plans.
• Develop campaign ideas, marketing messages, content pillars, promotional concepts, and offers.
• Participate directly in building monthly content plans and calendars.
• Generate ideas for social media posts, Reels, videos, campaigns, product launches, and seasonal promotions.
• Write or help shape marketing messages, hooks, captions, briefs, and campaign concepts.
• Connect content activities with the client's wider marketing and sales objectives.
• Keep up with relevant trends and identify effective applications for each client.

Content and E-commerce Focus

This role requires hands-on experience with content creation and a strong understanding of e-commerce. Candidates should be comfortable generating content and campaign ideas from scratch, turning business objectives into strong marketing messages, and building content directions. Responsibilities also include understanding the client's online store, products, and customer journey, contributing to product launch and promotional strategies, and developing content ideas to support online sales. The role involves reviewing product presentation, offers, and marketing messages, and understanding the relationship between content, paid advertising, landing pages, and conversions to identify opportunities for improvement.

Coordination and Performance Review

• Translate strategies and ideas into clear briefs and tasks for execution teams.
• Coordinate with content, design, social media, performance marketing, SEO, e-commerce, and development teams.
• Follow up on execution, ensure deadlines are met, and review deliverables before client presentation.
• Ensure execution reflects original marketing and commercial objectives.
• Solve day-to-day issues between client expectations and execution.
• Keep the execution team aligned with client priorities and business goals.
• Monitor the performance of campaigns, content, and e-commerce activities.
• Understand key marketing and e-commerce metrics to identify what is working and what needs improvement.
• Use performance insights to enhance content, campaigns, offers, and future plans.
• Continuously bring new ideas and recommendations to clients to help them gain commercial value.

Required Qualifications and Skills

• Previous experience working in a marketing, digital, advertising, social media, or e-commerce agency is strongly preferred.
• Hands-on experience with e-commerce brands or online stores.
• Hands-on experience creating content ideas, marketing messages, campaign concepts, or content plans.
• Experience dealing directly with clients.
• Good understanding of social media, digital marketing, the e-commerce customer journey, online promotions, product marketing, conversion, and sales funnels.
• Ability to understand a client's business and translate its objectives into practical marketing and content ideas.
• Ability to think commercially, focusing on traffic, conversion, customer acquisition, and revenue.
• Good understanding of the Saudi market and social media landscape.
• Strong Arabic communication and writing skills.
• Good English communication skills.
• Ability to manage multiple client accounts and priorities.
• Strong communication, organization, and follow-up skills.

Candidate Profile

Ideal candidates may currently be working as an Account Executive, Senior Account Executive, Content Specialist, Senior Content Specialist, Social Media Executive, E-commerce Executive, Marketing Executive, or Content Creator. This role suits individuals with experience working with e-commerce brands or online stores who are ready to take greater ownership of client accounts, develop their marketing and content direction, and contribute to their growth. We are particularly interested in professionals who began their careers with hands-on content creation, campaign building, or online store management, and are now prepared to assume a more comprehensive ownership role, connecting business objectives to execution and measurable results.