About the Role

SiFi is seeking a Senior Digital Marketing Specialist to join its remote marketing team. This full-time position, based in Saudi Arabia, involves managing the complete lifecycle of paid digital advertising campaigns. The role requires a forward-thinking marketer who integrates AI tools into their workflow for strategic planning, audience targeting, campaign activation, performance analysis, and continuous optimization across major digital platforms.

Core Responsibilities

• Plan, build, launch, and manage paid advertising campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), TikTok, and Snapchat.
• Develop full-funnel media strategies aligned with campaign objectives, from awareness to conversion.
• Define budget allocations, bidding strategies, and audience targeting frameworks for each platform.
• Monitor campaign performance daily, translating data into actionable insights and running A/B tests for continuous improvement.
• Identify underperforming campaigns and implement proactive course corrections.
• Write compelling ad copy and craft creative briefs, collaborating with the creative team to ensure assets meet specifications and brand guidelines.
• Contribute to monthly and quarterly digital marketing planning sessions with data-backed recommendations.
• Stay informed on industry trends, platform algorithm changes, and new ad formats.
• Align paid media efforts with broader brand and business goals through cross-functional collaboration.

AI Integration in Workflow

A key aspect of this role is the active and proficient use of AI tools (*, ChatGPT, Claude, Gemini, Perplexity, ad AI features) across all marketing activities. This includes leveraging AI for audience research, copywriting, creative ideation, reporting automation, and competitor analysis. The specialist will also stay current on AI marketing tools, propose new integrations for efficiency, and develop AI-assisted prompt frameworks for the team.

Required Experience and Technical Skills

• Experience: 5+ years of hands-on experience in digital marketing, with a strong focus on paid media management. Proven track record in planning, activating, and optimizing campaigns on Google Ads (Search, Display, YouTube), Meta Ads Manager, TikTok Ads, and Snapchat Ads. Experience managing mid-to-large ad budgets with demonstrable ROI.
• Technical Proficiency: Deep familiarity with campaign setup, audience targeting, pixel/conversion tracking, and platform-native optimization tools. Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and platform analytics dashboards.
• AI Tools: Hands-on experience with AI tools for marketing workflow is a key requirement.
• Additional Skills: Familiarity with marketing automation, CRM integration, or attribution tools is preferred.

Candidate Profile

• Analytical mindset with the ability to translate data into clear narratives.
• Strong written communication skills.
• Self-directed and comfortable working fully remotely with minimal supervision.
• Proactive, curious, and committed to continuous learning, staying updated on industry trends and platform developments.
• A collaborative team player who communicates clearly with managers and peers.

Work Environment

This is a full-time, remote position within SiFi's marketing team, serving the Saudi Arabia region. The role operates independently while fostering strong collaboration across the broader team.