???? Location: Jeddah, Saudi Arabia???? Company: Arabian Trading Supplies (ATS) – A Mohammed Yousuf Naghi Group Company
About the Role Arabian Trading Supplies (ATS), a member of the Mohammed Yousuf Naghi Group, is looking for a passionate and experienced Trade Marketing Manager to join our team. The Trade Marketing Manager acts as the bridge between the distributor and the principals/brand owners. The role ensures brand strategies are translated into executable trade plans, drives visibility and availability across channels, manages budgets, and aligns all stakeholders to deliver sales, market share, and profitability targets.
Key Responsibilities1. Principal Relationship & Business Management Serve as the main point of contact for assigned principals. Lead the annual business planning process including volume targets, pricing, promotions, and investments. Manage principal expectations as per both parties’ agreement and ensure timely reporting on sales, coverage, distribution, and trade execution. Present monthly/quarterly performance reviews including achievements, gaps, action plans, and competitor insights. Align on strategic initiatives such as NPD launches, channel priorities, and pricing strategies.2. Trade Marketing Planning Manage annual and quarterly trade marketing calendars aligned with principal brand strategies. Manage channel- and customer-specific plans for modern trade, traditional trade, wholesale, and ecommerce, in line with the principal plans. Lead the launch plans for new SKUs, ensuring pricing, distribution, visibility, and availability. Ensure promotional activities are executed as per supplier authorization .3. Budget Management Manage trade marketing budgets, BDA, and visibility spend in alignment with principal Authorization & agreements. Track spend vs. plan for all activities. Ensure compliance with MYN financial policies and prevent unauthorized commitments.4. Channel Execution & Visibility Work closely with sales teams to implement trade programs, planograms, displays, POS materials, and visibility elements. Monitor in-market execution through market visits and trade audits. Ensure adherence to brand guidelines in all retail environments.5. Data, Insights & Performance Tracking Analyze sales and trade performance, and recommend corrective actions. Conduct post-promo evaluations and provide insights to principals and internal teams. Track distribution KPIs: numeric distribution, weighted distribution, out-of-stock %, shelf share, and OSAprovided the availability ofnecessary tools of measurement6. Cross-Functional Collaboration Align with the supplier on investment (SAFs). Support sales teams with tools, training, and trade materials, in coordination with principal, to ensure successful execution.7. Compliance and Governance Ensure all trade activities—BDAs, credit notes, discounts—adhere to internal policies and agreements with principals. Maintain SOPs for trade spend, approvals, and execution (SAFs) Ensure proper SAF tracker.
Required Skills & Qualifications Bachelor’s degree in Business, Marketing, or related field; MBA preferred.5–10 years of experience in trade marketing or category management, preferably in FMCG. Strong understanding of distributor–principal dynamics. Excellent analytical skills and proficiency with data tools (Excel, Power BI, Nielsen/IRI, etc.). Strong communication and presentation skills. Ability to influence cross-functional teams and manage multiple stakeholders. Experience managing trade budgets and evaluating ROI. Solid understanding of Modern Trade, Traditional Trade, and Wholesale channels.
KPIs & Success Metrics Achievement of sales and growth targets agreed with principals. Distribution KPIs (ND, WD, OSA). Manage trade marketing activities. Quality of execution in-market (visibility, planogram compliance). Strength of principal relationship and satisfaction.