About the Role

SEGULA Technologies is seeking an experienced Brand Design Creative Manager to join our team in Riyadh, Saudi Arabia. This full-time role involves leading an internal creative team and serving as the central guardian of the company’s visual identity. The successful candidate will report to the Brand, Marketing & Customer Experience Director, collaborating closely with the Vehicle Design Division, senior design leadership, marketing teams, and external creative agencies. This position requires 5-10 years of experience in creative leadership, balancing brand, marketing, commercial, and vehicle design priorities to ensure technically excellent and visually consistent creative outputs aligned with the organisation’s brand and product vision.

Key Responsibilities

• Lead, manage, and develop an internal creative team comprising graphic designers, a motion graphics specialist, and CGI visualisers.
• Act as the principal bridge between the Marketing function and the Vehicle Design Division, ensuring alignment of brand and marketing communications with product design philosophy.
• Provide technical and creative direction for CGI visualisation and production, working with internal visualisers, the Vehicle Design Division, and external agencies.
• Support the development, implementation, and governance of a Digital Asset Management system, establishing processes for asset control and distribution.
• Brief and manage external creative, design, CGI, and production agencies, evaluating proposals and ensuring compliance with brand and technical requirements.

Brand Design System and Governance

The Brand Design Creative Manager will own and govern the organisation’s brand design system. This includes developing and maintaining clear design principles, templates, toolkits, and governance procedures to ensure consistent application of brand identity across all internal and external touchpoints. The role also involves acting as the focal point for reviewing and approving creative materials, ensuring compliance with brand guidelines, technical standards, and the required look and feel across various platforms such as social media, campaign materials, merchandise, corporate branding, events, and digital platforms.

Candidate Requirements

• Significant professional experience in brand design, creative direction, or visual identity management within an automotive original equipment manufacturer.
• Demonstrated understanding of automotive product launches, vehicle positioning, product storytelling, and launch communication cycles.
• Proven experience leading and developing an internal multidisciplinary creative team.
• Strong experience managing the relationship between vehicle design, brand, marketing, and commercial stakeholders.
• Experience developing, implementing, and governing brand design systems and visual identity guidelines.
• Experience reviewing and approving creative work across multiple platforms and categories, and managing external creative, production, and CGI agencies.
• Experience implementing or governing a Digital Asset Management system.

Technical and Leadership Capabilities

• Advanced knowledge of the Adobe Creative Suite and other core professional design software.
• Strong technical understanding of automotive CGI production and visualisation workflows, with practical knowledge of Unreal Engine and Autodesk VRED.
• Ability to review and discuss CGI production requirements on an equal technical level with CGI artists, agencies, and vehicle design teams.
• Strong understanding of visual storytelling, typography, layout, composition, colour, motion graphics, and digital production.
• Demonstrated creative leadership and people-management capabilities, with the ability to influence senior stakeholders across design, marketing, and commercial functions.
• Excellent presentation, communication, and stakeholder-management skills, capable of explaining creative and brand decisions clearly and objectively.
• Strong judgement in balancing design integrity, brand consistency, commercial priorities, and delivery requirements in a fast-paced, confidential, and deadline-driven environment.

Preferred Qualifications

• Bachelor’s or master’s degree in Graphic Design, Visual Communication, Automotive Design, Digital Media, Creative Direction, or a related discipline.
• Previous experience supporting the launch of new vehicles, automotive brands, or major vehicle programmes.
• Experience working with pre-launch and confidential automotive product assets.
• Previous professional experience in Saudi Arabia or the wider Middle East.