About the job:

The Public Affairs Specialist is responsible for managing the organization’s public relations and communication activities. This role ensures effective communication with the public and stakeholders and promotes a positive image of the organization. The Public Affairs Specialist develops and implements public relations strategies that align with the organization's objectives and enhance its reputation.

Responsibilities:

Public Relations Strategy: Develop and execute public relations strategies that support the organization’s overall business strategy. Ensure alignment with the company's goals, values, and culture.

Media Relations: Manage the organization’s local media relations activities, including press releases, media inquiries, and public statements. Ensure positive media coverage and manage any potential crises effectively.

Content Creation: Create high-quality content for various communication channels, including the organization's website, social media, newsletters, and internal communications.

Stakeholder Communication: Act as a strategic partner to business leaders, providing guidance and support on public relations-related matters. Collaborate with key stakeholders to develop and deliver effective communication plans.

Event Management: Plan and execute public relations events, including press conferences, community outreach programs, and stakeholder meetings. Ensure effective communication and logistics management.

Crisis Management: Develop and implement crisis communication plans to protect the organization’s reputation. Provide timely and accurate information to stakeholders during crises.

Minimum qualifications:

• Bachelor’s degree in communications, public relations, or a related field.
• At least 5 years of experience in public relations or corporate communications.
• Strong understanding of public relations strategies and media practices.
• Excellent communication, writing, and public speaking skills.
• Professional certifications in public relations or corporate communication can be beneficial.